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Helping you go B Corp and beyond... B CORP IS JUST BETTER BUSINESS Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment. B Corps are leaders of a global movement of business as a force for good. They meet independently verified higher levels of: Social and environmental performance Transparency Accountability It’s achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of: Governance Workers Community Environment Customer Model Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation. Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?