Insights Association

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Insights Association company description

Officially launched in January, 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization: - Provides government advocacy through legislative, regulatory and judicial means - Cares for and improve the industry’s image in the eyes of the media and public - Markets the business case for industry products and services to buyers and users - Sets and enforces professional standards - Establishes and reinforces best practices - Helps members grow their businesses, their departments, and themselves as research professionals

Key Employees

Director At Large
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Frankie Lipinski
IDEA Council Demographics Research Project Manager
Meg Collins
Director, Member Support & Communications
Angad Anand
Juliana Wood Maom Des
Director of Certifications, Certification Institute for Research Quality (CIRQ)
Terrae Schroeder
Board Member
Ammanuel Aman Ayalew
Marketing Director
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Recently updated team members of Insights Association

Kathleen Sennett Boyse
Board Of Directors
Ruth Connolly
ISO Auditor
Leslie Willis
Board of Directors: President
David Almy
Robin McDougal
Raj Manocha
Chair, International Chapter
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