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Prodigy Brands

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Quick try with Serge Abecassis from prodigybrands.com

Prodigy Brands company description

In 2012, Serge Abecassis founded Prodigy Brands, a wholesale menswear company based in Boca Raton, Florida. One year later, Prodigy Brands added JOE’S men’s shoes to the company’s assortment. In 2014, the company added designer socks to its stable of products and re-launched its proprietary brand Zanzara. Prodigy Brands is continuing the expansion by adding the brands English Laundry, Bruno Magli, and Badgley Mischka. Our design, sourcing and production capabilities are the heart and soul of the company. With over 25 years of experience in these areas, we have an established presence in the heart of the industry. With strong production relationships in China and Italy, our company is well prepared for all product types and price points. We have long lasting relationships and partnerships with the top manufacturers in the region, which we work hand-in-hand to produce our brands in the appropriate time line needed. Each of our manufacturing partners is taught our standards, our quality and our expectations to guarantee a consistent product from season to season. Prodigy Brands’ sales team covers the entire spectrum of retailers. Our bands are found in all the department stores, chain stores, specialty boutiques, resorts, country clubs and Off-price chains in the USA and Canada. The company has showrooms in New York and Florida. We also show our brands in all the key trade shows including FN Platform in Las Vegas, FFANY in New York, Project in New York and many other regional shows throughout the country. Marketing is an integral part of sales. Our marketing team supplies all necessary materials to our sales team and to our customers to help sale the products to the retailers and help the retailers sell the brands to the consumer. We continuously update our point of purchase materials and informational materials to keep our brands in front of the buyers and consumers.

Key Employees

  • Serge Abecassis
  • Larry Ganet
    Vice President Sales

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