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Forma Ideale is one of the furniture industry leaders on the markets of Serbia and Southeastern Europe, with the imperative to set new standards and to achieve ambitious plans in the furniture and interior design. Company was founded in Kragujevac in 1995, as a family business, and today is specialized in large-scale line production of modern and functional furniture made of melamine-faced chipboard based in Kragujevac with the upholstery production located in Majdanpek. Product assortment of the company offers a simple concept of functional and comfortable furniture of modern design in line with global trends of minimalism in interior decoration. The product assortment consists of more than 1.500 articles of panel furniture items, with the annual production capacity of over 2.000.000 pieces. Succesful market orientation and customer-orientated business policy has enabled the company to achieve the leading position in the region. Forma Ideales export strategy is realized through a wide network in 50 countries (4 continents). Having clear targets, excellent price/quality ratio, developed post-sale service system and full marketing support, company has achieved constant annual export value two-digit grow. Retail network consists of 37 showrooms in 33 cities in Serbia. Company has more than 1.700 young and innovative employees in sectors of retail, production, warehouse, research and development, marketing, etc. Forma Ideale is one of the largest furniture industry employers in region of Southeastern Europe. Companys HR policy is based on modern practices, transparent recruitment and commitment to constant improvement of work environment.
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Serbia
