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In 2015, two cousins from Georgia Tech founded Grubbly Farms, a startup in Atlanta pioneering the use of sustainable insect-based protein in pet food. Grubbly's protein of choice? Black soldier fly grubs. Loaded with benefits and light on the earth. Our grubs are harvested on food that would otherwise go to waste, providing relief to our landfills and combatting our world's massive food waste issue. These nutrient-rich grubs have the power to replace conventional protein such as fishmeal, providing a healthy, hypoallergenic protein to our pets while providing relief to our overfished oceans. Unlike other companies using environmentally-friendly insect protein, Grubbly has a unique go-to-market strategy that’s transforming how we feed our pets while disrupting the ag industry, and accelerating the production of grubs on sustainable farms around the world. What kind of pets are gobbling up all of these grubs? Chickens from coast to coast are naturally loving Grubbly's pet food. Over 6% of Americans own chickens as pets, and they prioritize high quality feed and snacks. When you’re eating your flock’s eggs, you have higher standards for what your flock eats. With premium nutrition, highly traceable ingredients, and sustainably-grown grubs, Grubbly Farms is helping backyard chickens return to their roots using insect protein and plant-based foods. Backyard chicken owners will also be the leaders and pioneers of a more sustainable protein for all pets. In fact, dogs and cats are drawn to the naturally sweet smell of grubs, generating demand for Grubbly pet food for companion pets too. As the Grubbly brand continues to blossom, we can keep our pets happily nourished while helping our planet thrive.
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