IWCO Direct

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IWCO Direct company description

IWCO Direct has served the needs of North American direct marketers for more than 50 years. For marketers who want to get serious about results, we optimize performance across one-to-one channels. We deliver end-to-end marketing services holistically focused on the success of multichannel marketing programs. Our proprietary data-driven processes lower cost per acquisition and improve performance by an average of 47%. With data, strategy, creative, execution, media, and analysis, we drive better performance. IWCO Direct develops strategy that targets your audience with sophisticated data modeling. Our creative team uses that information to craft pitch-perfect messaging and creative design that is sure to drive response. Our state-of-the-art digital production platform allows a best-in-class level of personalization in direct mail and companion channels, resulting in increased response and superior Return on Marketing Investment (ROMI). In addition, we offer one of the direct marketing industry’s most sophisticated postal logistics strategies for direct mail. We work closely with industry partners like the U.S. Postal Service and our Congressional representatives to give a voice to the mailing industry and highlight its importance to the national economy. Through Mail-Gard®, we offer business continuity and disaster recovery services to protect against business interruptions, as well as print and mail outsourcing and overflow services. Looking to join our team? Our culture is innovative, our people are involved, our industry is fast-paced, and our work is rewarding. Safety, quality, sustainability, and creating an enriching work environment are our top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work with some of the most talented people around. Stay current on all aspects of data-driven marketing by visiting our blog at

Key Employees

Chief Executive Officer
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Jacob Lester
Security Analyst
Frank Kavka
Manager R&D/Production Engineering
James Ritz
Prepress Technician
Staci Mehrman
Account Manager
Jimmy Gardner
Data Engineer
Pete Grottini
Manager Production
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Recently updated team members of IWCO Direct

Michelle Tufts
Account Director, Marketing Creative Services
Missy Smutny
Chief Human Resources Officer
Brian Grengs/IWCO
Senior Account Manager
Rob Nordwall
Sr Account Manager
Wes Sparling
Chief Marketing Officer
Deborah (Challoner) Quinn
Sales Director - National Accounts
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