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people.io

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Quick try with Matt Tandy from people.io

people.io company description

people.io is an award-winning mobile app that shares the value of data and advertising with its audience of engaged young millennials. Our data engine uses a proprietary artificial intelligence to analyse a fast-growing audience of 160,000+ users across the UK and Germany. Then, we work with brands to deliver on their objectives, whether thats to drive engagement, benchmark content, test a new proposition, or gain insight. Importantly, though, all personal data is owned by the user and not shared outside the people.io ecosystem, complying with Europes upcoming GDPR regulation. Curious? Get in touch: [email protected] Recent news: - #1 iTunes UK trending app (July 17) - #4 iTunes UK Lifestyle app (July 17) - Launched o2 Get, powered by people.io with Telefónica Deutschland - Recognised as NASDAQs Rising Star of 2016 - Marketing Week, Top 100 Disruptive brand Want to understand more about what we can do for you? 1. Driving engagement By creating an equitable and rewarding experience for users, people.io has demonstrated up to 30x increase in advertising effectiveness. On average, our engagement campaigns are achieving a 98% completion rate and 15% CTR, and weve worked with the likes of ASOS, lastminute.com and Ticketmaster. 2. Content testing Getting social content right first time is becoming increasingly important. Brands can test multiple pieces of content with their target audience in our closed ecosystem. Within 48 hours youll receive a full report that shows how each piece of content performed, and why. 3. Consumer & campaign insights We combine billions of declared and observed data points to create a low-latency, spatio-temporal view of each user to power our insights. From ATL and digital media planning, pre/post exposure effectiveness studies and brand, product & proposition testing, our detailed reports get under the hood of consumer perception.

Key Employees

  • Matt Tandy
    Consultant
  • Matt Tandy
    Consultant

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