RAW Wheels & Tires

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RAW Wheels & Tires company description

Founded in 1996, RAW Wheels & Tires (Rent A Wheel/Rent A Tire) has grown from a single California location into one of the nation’s largest rent-to-own custom wheel and tire retailers, with 100+ stores nationwide and a rapidly expanding eCommerce platform. Today, we are also one of the largest independently owned tire dealers in the U.S. Building on that foundation, RAW is aggressively expanding into full-service “wheel-well” automotive care—creating a new category that integrates tires, wheels, and high-demand undercar services into a single, scalable platform. Our vision is to become the national leader in wheel-well services, specializing in brakes, suspension, alignments, lifts, and leveling for cars, trucks, and off-road vehicles. This expansion represents a significant growth opportunity across our existing footprint and beyond. We combine industry-leading product expertise with flexible payment solutions that make essential vehicle upgrades and maintenance accessible to a broader customer base—unlocking a unique and underserved segment of the market. As we scale this next phase of the business, we are building a best-in-class service operation designed for growth, operational excellence, and long-term leadership in the automotive aftermarket.