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Born and raised in California since 1962, Taco Bell has journeyed from being a local favourite for Crunchy Tacos on the West Coast to establishing itself as a global phenomenon. With a remarkable presence spanning over 8,200 restaurants, 350 franchise organizations, and an incredible 42+ million fans served weekly worldwide, we stand as the largest Mexican-inspired quick-service brand (QSR) not only globally but also proudly belong to the esteemed Yum! Brands family. Taco Bell UK & Europe is a pivotal growth initiative for Yum! Brands. Our market encompasses the UK and continental Europe, with expansion plans extending to the Middle East and Africa. Our vision: to elevate our current count of 130+ restaurants to an impressive 500+ by the close of 2025. Anchored in this growth is establishing a sustainable economic model, with UK marketing playing a crucial role in this endeavour. Our solid fan base and genuine community ties stem from our rebellious spirit driven by purpose. From our steadfast commitment to sustainable, high-quality ingredients to our pioneering strides in restaurant technology, inclusivity, audacity, and a determination to reshape industry norms define our journey. At our core, we champion individuality, encourage self-expression, and pave the way for a brighter tomorrow. As a team, we navigate the path of innovation and self-discovery, harnessing the unique contributions of diverse individuals. With us, you're empowered to Live Más. At Taco Bell, being Cultural Rebels is our badge of honour. We're proud to shape a dynamic future while savouring every moment of the journey. #TacoBell #CulturalRebels #LiveMás
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