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“The secret of a good retail store is range,” said The Famous Arthur Daley's founder and operator, Peter A Ferne, a retail veteran, former acting-president of the Australian Retailers Association, media commentator, entrepreneur, property investor and Justice of the Peace. “We have always catered to a niche market of price-sensitive customers. Our customers love the bargain products in our more than 30 departments. “We pride ourselves in offering full ranges, at the lowest prices. Everyday's a sale at The Famous Arthur Daley's!" The Famous Arthur Daley's is one of Australia's most successful discount retailers. Based at the foothills of the Dandenong Ranges about 32 km east of Melbourne's Central Business District, the discount and clearance superstore boasts more than 30 departments packed with a wide range of art and craft supplies, partyware, homeware, pet accessories, seasonal decorations, novelty products, fashion and beauty, footwear, books, CDs and DVDs, confectionery and hundreds of new stock arriving every week. Founded in 1992, The Famous Arthur Daley's opened in Melbourne CBD, moving to pop-up locations on Swanston Street before finding a home in the Basement, 33-35 Swanston Street, Melbourne (1999-2015) and opening outlets in 131 Moorabool Street, Geelong (2007-2012) and 1136 Burwood Highway, Ferntree Gully (2012). In 2015, The Famous Arthur Daley's consolidated its business base to its current location in 1136 Burwood Highway, Ferntree Gully and launched 'Arthur Daley’s Online' to meet its customers’ growing online needs. In the same year, it sold its city outlet to private buyers, ending a 23-year history in Melbourne CBD. The store, now renamed ‘Arthur Daley’s on Swanston Street’, continues to service city workers and tourists under different owners. In 2017, The Famous Arthur Daley's opened Arthur’s, an on-site café in our Ferntree Gully superstore for shoppers and the local community to gather and interact. Since its opening in 1992, The Famous Arthur Daley’s has served over 500,000 customers.
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Australia
