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Genius Fund® is a nontraditional private equity group that builds businesses from the ground up. We are operators as much as we are investors. We deploy exclusively in emerging markets, or emerging segments of existing markets. Our focuses include agriculture, food and beverage, home and wellness, personal care, household goods, and more. Why do we prefer emerging markets? The introduction of new goods is often accompanied by waves of increased demand. We strive to be among the first suppliers, establishing ourselves as market leaders and building customer loyalty from the get-go.
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