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Geopath company description

The Geopath brand is a powerful symbol of change. We are no longer an old-fashioned billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights and market research innovation. Geopath generates standard audience measurements for out of home media. Currently, we provide our members with demographic-specific impressions, rating points, and reach & frequency measures for over a million pieces of out of home inventory in our database. We also establish and supervise practices for the collection, recording, authentication, and verification of traffic and other data related to the measurement of audience location.

Key Employees

Media Analyst
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Janna Gu
Senior Vice President, Data & Technology
Larry Hennessy
Executive Vice President- Member Services
Brian Schopper
Marketing Manager
Michael R.
Product Manager
Kevin N
Vice President Operations
Scott Fiaschetti
EVP, Marketing & Learning
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Recently updated team members of Geopath

Dan Levi
Board Member
Scott Fiaschetti
EVP, Marketing & Learning
Eitan Westrich
Media Analyst
Kevin Narine
IT Manager
James Lee
Database Manager
Brianne Matthias
Member Services/Office Administrator
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