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Incorporated in Istanbul in 1991, today Mavi is globally recognized as a highly successful lifestyle brand. With strong denim roots, Mavi has evolved into an international apparel and accessories brand for both women and men. Mavi has built success on products of superior quality and on the Companys Perfect Fit strategy. Mavis Perfect Fit strategy aims to understand its customers and their specific needs so that they can build a brand and design clothing that satisfies their quality expectations and perfectly fits their bodies and lifestyles, offering our customers high quality for great value. In Fiscal Year 2016, Mavi sold 7.5 million denim items worldwide (excluding Russia and Australia) via a network of approximately 5,500 points of sale. As of Fiscal Year-end 2016 (defined as fiscal year ending January 31, 2017), Mavi operated 392 mono-brand stores and 5,500 points of sale in 35 countries globally. In Turkey, Mavi operated 261 mono-brand retail stores, 70 franchised stores and Mavis products were sold in 436 multi-brand points of wholesale. Internationally, Mavi operated 61 mono-brand stores and was distributed in leading department and specialty stores including Bloomingdales, Nordstrom and Peek&Cloppenburg with a particular focus on US, Canada, Germany and Russia. The brand has been growing rapidly in its owned and operated online channels and global e-commerce platform. Turkeys e-commerce platform was launched in 2013 and has grown 27% revenue CAGR 2014-2016. Among Mavis 5.7 million loyalty card members, approximately 3.9 million are active users, having used the loyalty program cards while shopping with Mavi in the last two years. Mavi has built a loyal customer portfolio and the core segment of Mavis customers are young, fashion-conscious men and women under 35. Mavi believes that this customer profile enables it to benefit from the young demographics of Turkey and spending power of the millennial customer.
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