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We are one of India’s fastest growing, profitable mortgage finance start-ups. With a PAN-India network across 55 markets, a team of 700+ employees and a strong leverage on technology and data science, we have built a next-generation platform that is redefining home loans in India. Our customers primarily comprise of credit-worthy individuals engaged in small and micro enterprises. Many of these individuals are denied formal credit over lack of adequate income documentation. Using a bionic model of touch and technology, we use a host of traditional and alternate data points to provide fast and flexible credit solutions to these individuals. What makes us different from the rest? - We are highly customer-centric. We define success from a customer standpoint, not from a competition standpoint. - We constantly challenge the status quo. We keep innovating to achieve the highest standards of operational excellence. - Our technology and analytics stack, Pulse is entirely built in-house and is touted to be among the market best. In fact, we were the first mortgage financiers to bring in paperless decisions. - We care about our people. Our culture fosters openness, inclusivity and a high degree of ownership and empowerment, with accountability. - We uphold the interests of all our stakeholders - shareholders, lenders and partners, to ensure the highest standards of integrity in business. As an indicator of our success, we have received several awards, including – - “Housing finance company of the Year” and “Technology Initiative of the Year- Pulse” at CMO Asia Awards 2019 - “The Economic Times Best BFSI Brand, 2019” at India UAE Strategic Conclave - “Best Workplace Culture 2019” by Indian HR Summit & Awards. We are backed by Multiples, one of India’s largest private equity funds and prominent individual investors, Promod Bhasin, Samir Bhatia and Vikram Gandhi.
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