20 best cold email software in 2024 (+comparison chart)

Looking for the best solution to launch cold email sequences to increase lead generation and sales? Then you've come to the right place.

This article contains the best paid and free cold emailing tools that have a good reputation in the B2B segment. We have collected detailed features of each solution, reviews, and price information, and more. That is, you will find everything you need to choose one or more solutions for testing. Or maybe even to use them on a regular basis.

Let's get started 🤓

What is the best cold email software for sales?

The best cold email software for sales should include such features as cold email campaign automation (+follow-ups), the ability to create, add & edit templates, the ability to customize campaigns for each potential customer segment, personalization attributes, A/B testing, Email Verifier, and integration with popular CRM systems. 

Note. It is good when the platform has a validity check of email lists so that you do not send messages to invalid email addresses or do not send the same email twice to the same contact, it will save your domain’s reputation.

Which free cold emailing software would you recommend in 2024?

Highly recommended cold email software with affordable free plans: GetProspect, Outplay, Hunter, YesWare, Reply, and Gmass.

What are some recommended cold email software options?

Here is some recommended cold email software, either paid or with a free trial (Part 1): Buzzstream, Woodpecker, Salesblink, Klenty, Overloop, Uptics.

Here is some recommended cold email software, either paid or with a free trial (Part 2): Super Send, Saleshandy, Lemlist, Instantly, Firstsales, Mailrush, MailShake, and Smartlead.

How to choose a cold email tool?

To choose a good cold email software, consider the following key features:

• possibilities of message automation and personalization, 
• integration with CRM systems, 
• analytics and reporting to track campaign results,
• ease of use and customization, 
• and fitting your company budget.

It is also important to ponder the contact list management features like search and data enrichment. Don't forget to check user reviews and the possibility of a test period to assess whether the program meets your requirements.

20 best cold emailing software in 2024

• GetProspect
• Buzzstream
• Outplay
• Hunter
• YesWare
• Reply
• Gmass
• Woodpecker
• Salesblink
• Klenty
• Overloop
• Uptics
• Super Send
• Saleshandy
• Lemlist
• Instantly
• Firstsales
• Mailrush
• MailShake
• Smartlead

GetProspect

Best for: finding leads and its contact information, email list segmentation, cold email campaign personalization.

GetProspect cold email marketing software: main features

• Send only personalized email campaigns.
• Here is the ability to add attachments and media.
• With GetProspect Cold Email software, you can create and edit templates.
• Preview emails before sending and test sending.
• Automatically track your inbox.
• Run a series of follow-ups and A/B testing of your emails.
• Campaign planning and advanced analytics to track your cold campaign results.

Additional tools:

• The best cold emailing software will also help you gather a potential customer base.
• Getprosepct has a contact database of over 200 million + 140 million business mobile phones so you always have one more additional way to connect with your customers
• You can scrape leads from LinkedIn with the Email finder extension
• Email finder is available to search for email addresses on Linkedin links
• In addition, you can update your contact database in seconds to remove invalid addresses with Email Verifier and fill in missing data about potential customers with Data Enrichment.
• You can also integrate GetProspect with popular platforms like HubSpot, Zoho, Pipedrive, and Salesforce ( as well as thousands of connections via Zapier).

Getprospect cold email services: free & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.0.

Capterra rating – 4.5

Note. The GetProspect platform has been on the market for a long time and has a great reputation, but cold email marketing software has only recently been released, so reviews are not yet available. You can test the platform in the free plan fully. 

The full cycle is available - lead prospecting, database update, segmentation, CRM format of the contact page, and the ability to create and run personalized cold emails with follow-up emails, save the best templates, and analyze email campaigns.

Buzzstream

Best for: building relationships with the media, finding contacts, launching cold email campaigns, SEO link building, promoting content, and recruiting partners.

Buzzstream cold email marketing software: major features

• Contact list segmentation, 
• Launching cold email campaigns and follow-ups.
• Selecting and customizing email templates with dynamic fields to personalize email sequences.
• Tracking the activity of conversations with each prospect, and replies in BuzzStream.
• Detailed analytics on the results of email campaigns. Measure the effectiveness and improve your strategies using the following information: open rates, replies, shares, and team activity tracking.

One of the best cold emailing software also proposes these additional features:

• You can receive data on such important metrics for each contact (e.g., domain authority, followers, relationship stage, etc.), 
• Easily get contact information - email addresses, social media links, etc. Collect a database of potential customers or prospects for collaborations.

Buzzstream also has a series of Free Link Building Tools that can be used without registration:

Buzzstream cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.1.

Capterra rating – 4.5.

Benjamin Beck, Director of Marketing at Tortuga, about his great experience using Buzzstream cold email marketing software:

«At Tortuga, we use Buzzstream to streamline website outreach to feature our award-winning backpacks or resources like discounts for the military and educators. 

We chose Buzzstream because you can dynamically create emails, and automate follow-up, and they keep track of the history of engaging with websites and people across the company, so we don't email them too frequently and can build a stronger relationship with them over time. 

For example, when we were pitching software companies, we used to leave them testimonials. And we found that most of them did not respond until the 3rd email. With Buzzstreams software, we could automate the follow-ups and get nearly a 100% response rate by the 3rd email. Having the software do all the work saved me a lot of time and headache to just set it and forget it.

Another successful case study was using Buzzstream to reach out to travel YouTubers to review our award-winning travel backpack.

With Buzzstream smart templates and automated follow-up, we saw a nearly 83% response rate to our emails.»

Another experience of using one of the best cold emailing software on the Capterra review site:

Outplay

Best for: sales growth via sales emails. It allows you to automate workflows and increase productivity by automating email sending and customer interactions across multiple channels.

Outplay cold email outreach software: major features

• Email campaign automation with follow-ups.
• Ability to setup personalizaion with variables like {{firstname}}, {{emailid}}, etc.
• Tracking and detailed reporting on email campaigns.
• Email integration with Gmail/O365/Zoho/SMTP.
• Native integrations with CRMs such as HubSpot or Pipedrive.
• Creating emails in seconds with an AI email writer.

Additional tools:

Other platform features that will be useful for your cold email campaigns include

• Finding potential customers with the Chrome extension.
• Outplay's proprietary contact database with millions of contacts with email addresses, phone numbers, and other important information. 
• You can also launch multi-channel and multi-touch campaigns (email, phone, SMS, and Twitter).

Outplay cold email services: free & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.5.

Capterra rating – 4.7

Hunter

Best for: collecting lead lists with email addresses and automating cold emails, personalizing emails at scale, and tracking conversations with simple Hunter.io cold email services.

Source: Hunter.io

Hunter cold email outreach software: major features

• You can customize email personalization with custom attributes and using the data you've found about your contacts using the platform.
• You can turn the best emails that have worked for your target audience into templates and make cold emails even faster.
• Preview your cold emails before sending them and send a test email to yourself.
• Add media and attachments, use templates.
• Plan and schedule campaigns and track results.

Additional tools:

• Search for leads’ email addresses and additional data about them using Email Finder and other solutions from the platform.
• Ability to verify and enrich thousands of email addresses with important data.
• Search prospects feature from Hunter using intent data to find relevant contacts faster.

Hunter cold email services: free & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.6.

Capterra rating – 4.7

YesWare

Best for: cold email services to easily automate both sales and marketing email campaigns. The platform's solutions are suitable for creating multi-channel campaigns - personalized emails and calls.

Yesware cold email outreach software: major features

• Tools for creating personalized email campaigns.
• Creation of personalized email templates.
• Email tracking - tracking email opens, clicks, replies, and attachment tracking.
• Integrations with Outlook & Gmail, and popular CRM Salesforce, as well as with LinkedIn, Clari, Zoom, etc.

Additional tools:

• Here, you can collect email lists from the Yesware cold email outreach software database (100+ million B2B contacts).
• You can also enrich the data and get additional information important for personalizing your email campaigns.

Yesware cold email services: free & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.4.

Capterra rating – 4.3.

Reply.io

Best for: multi-channel campaign automation to attract customers and boost sales.

Reply.io cold email outreach software: major features

• Cold email campaigns plus follow-ups,
• AI sequence generator,
• Ready-made templates & AI-based smart assistant for email composing,
• Meeting booking feature. Easy scheduling of meetings with potential clients.
• Ability to test A/B messages + analytics and reports.
• Integration with popular platforms/CRMs like HubSpot, Zoho, Close, Pipedrive, etc.

Additional tools:

• B2B database for finding laser-focused prospect lists, 
• Social media automation settings,
• Email verification to send emails only to valid email addresses, which will protect your domain's reputation and ensure that you always get to the inbox, 
• With the Cloud calls feature, you can connect with prospects by phone directly from your Reply account and Chrome extension.

Reply.io cold email services: free & paid subscriptions 

Scores & Reviews from users:

G2 rating – 4.6.

Capterra rating – 4.6.

Gmass

Best for: increasing the effectiveness of cold emails by automating and personalizing the sending.

Source: Gmass

Gmass cold email tools:

• Add-on for your Gmail or Google Workspace account
• Sending automated personalized cold email campaigns with follow-ups.
• With Gmass, you can easily overcome Gmail limits and send larger cold emails.
• Unsubscribe and bounce management.
• There are analytics to view the main indicators - opens, clicks, and replies.
• A/B email testing is available.

Additional tools:

Email list builder, Email Verifier, SMTP tester.

Gmass cold email services: free plan & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.8.

Capterra rating – 4.8.

Woodpecker

Best for: automating cold emails with a focus on security and sending email sequences without the risk of getting caught in spam.

Woodpecker cold email marketing software: major features

• Creating and launching personalized cold campaigns.
• Sending sequences and tracking responses.
• Thanks to Woodpecker's unique algorithm, you can avoid mistakes like sending emails to those who have already responded.
• Detailed reports to measure the success of your campaigns, and track open rates, clicks, and replies.
• Integration with popular CRMs, such as HubSpot and Pipedrive.

Additional tools:

• This platform offers email list verification to protect the sender's reputation.
• There are also features to ensure the safety. There are tools such as automatic email frequency adjustment.
• There is also a free signature generation tool.

Woodpecker cold email services: free trial & paid subscriptions

Scores & Reviews about one of the best cold emailing software from users:

G2 rating – 4.1.

Capterra rating – 4.5.

Salesblink

Best for: automating cold emails and sales with AI personalization capabilities.

Salesblink cold emailing software: major features

• Building cold email campaigns with follow-ups.
• Creating AI-personalized email sequences.
• Improving your email templates with AI.
• EmailWarmUp feature to increase the chances of your emails getting into inboxes.
• Easily track the results of each cold email campaign - Opens, Clicks & Replies.

Additional tools:

• Ability to check for email list validity (to ensure that your cold emails don't bounce).
• There is a meeting scheduler. Prospects can easily select a «Book meeting» in an email to schedule a call with you at a time convenient for them, regardless of the time zone.

Salesblink cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.5.

Capterra rating – 4.7.

Klenty

Best for: personalized cold emails using AI for optimization.

Klenty cold emailing software: major features

• Automatically sending sequences with personalization options.
• Ready-made email templates and the ability to save and edit your own best options.
• Easily add meeting links, personalization attributes, and attachments to cold emails,
• You can write an email with Kai. This means that the AI assistant will create an email at your request in a matter of seconds.
• Custom domain tracking & email analytics.
• Integrations with platforms like Pipedrive, HubSpot, Zoho, etc.

Additional tools: 

LinkedIn Prospector, Email Finder, Phone Finder, Lead Enrichment, etc.

Klenty cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.6.

Capterra rating – 4.7.

Overloop

Best for: collecting a prospect database with contact details and cold email automation and personalization.

Overloop cold email tools:

• Creating personalized email sequences with scheduling according to time zones.
• Setting up cold campaigns based on prospect behavior.
• Ability to create triggers to automatically sort leads.
• Interactions in real-time modes (open rate, clicks, conversion tracking, and more).
• A/B testing to understand which cold emails work better for each segment.
• Integrations with HubSpot, Pipedrive, Salesforce, etc.

Additional tools: 

• Cold calling, 
• Email finder, 
• LinkedIn automation.

Overloop cold email campaign software: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.4.

Capterra rating – 4.0

Uptics

Best for: launching cold email campaigns, increasing lead generation and sales.

Uptics.io cold email automation tools:

• Automated cold email campaigns.
• AI assistant for writing emails.
• AI-powered A/B testing.
• Ability to warm up new domains and mailboxes.
• There is a customized tracking feature to increase the deliverability of your emails.
• The spam word checker to ensure that you always get to your inbox.
• Ability to track your DKIM, SPF, and DMARC records.

Additional features:

• Email verifier with a 95% accuracy guarantee
• Multi-channel sequencing (email, SMS, call, LinkedIn, etc.)
• Complete sales automation
• Strategic sales assistant

Uptics.io cold email sequence: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.5.

Super Send

Best for: automating email and social media campaigns.

Source: SuperSend

The best cold email outreach tools from Super Send:

• Launching email sequences using your real email address + follow-up emails.
• Setting up personalization in emails to send relevant offers to prospects and get more results.
• Here's also a great feature that's available - creating texts using AI with AI subject re-writer, and AI Body Re-Writer.
• Of course, there's Reporting and Analytics, which allows you to analyze the results of your cold email campaigns and enhance them.

Additional tools:

• Lead enrichment
• Email address verification
• Linkedin & Twitter automation

Super Send cold email sequence: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.8.

Saleshandy

Best for: automation of sending cold emails with a detailed interaction analysis.

Source: Saleshandy

Main features in cold email software from Saleshandy: 

• Cold email outreach campaigns with auto-personalized follow-ups.
• You can also optimize your email campaigns with the Sequence Score feature.
• Ability to warm up new domains and mailboxes to increase your deliverability.
• Manage all conversations with prospects in one place with Unified Inbox.
• Advanced analytics and reports, integration with other tools and platforms.

Additional tools: 

Lead Finder, Email verification, Email Tracking For Gmail & Outlook, LinkedIn Email Finder, etc.

Saleshandy cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.6.

Capterra rating – 4.5

Lemlist

Best for: automating multi-channel campaigns with a high level of personalization. Helps you avoid email deliverability issues by sending emails to pre-verified email lists.

Lemlist cold email tools:

• Launching cold email campaigns with follow-ups.
• Tools for fully personalizing email campaigns (text variables, personalized images, custom videos, etc.).
• You can use pre-made email templates (which have already proven to be effective for potential customers), thus creating email campaigns faster and increasing response rates.
• Lemlist also offers an AI campaign generator for users, which will further optimize your work.
• Another solution worth mentioning is lemwarm, which is a warm-up and delivery accelerator that works on autopilot.
• There are integrations with such popular CRMs as Hubspot, Salesforce, and Pipedrive.

The best cold email outreach software Lemlist also offers these additional features:

• B2B lead database. Build a database of prospects using a database with millions of contacts.
• Email finder and verifier. Collect prospect lists with valid email addresses only.
• Multi-channel prospecting. Increase sales by using multiple channels to contact prospects - emails, LinkedIn, and phone calls.

Lemlist cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.6.

Capterra rating – 4.4

Olivier Breton, Founder/CEO of Niceboard, about his experience using Lemlist cold email marketing software:

«We are using Lemlist for cold outreach. We chose this tool because of the following features:

• Ability to source leads directly in the tool. We are reaching out to non-profit agencies with specific characteristics. While searching them manually is a high effort and time investment, the lead generator in Lemlist lets us filter by job title, country, industry, and seniority, which is incredibly helpful.

• Ability to A/B test emails and subject lines. Since we haven’t sent many cold emails before using this tool, what we’re looking for is testing and finding the tone and content that generates open rates and reply rates. Therefore, A/B testing is a crucial Lemlist feature. As you can see in the screenshots, these A/B tests (with subject lines in these examples) have partly generated vastly different open rates, which helped us inform subject lines for further emails.

Lemlist cold email marketing software: A/B tests 1

Lemlist cold email marketing software: A/B tests 2

Lemlist cold email marketing software: A/B tests 3

• Personalized variables with an option to add custom ones. We use personalization in every cold email and it has proven to be an important element to generate results. Especially useful is the ability to create custom variables, such as prospect “icebreakers” (= individual introductions referring to some event/achievement/preference). Being able to upload those fields via CSV, configuring the variable, and then using it dynamically in cold emails is a helpful feature in Lemlist.

Lemlist cold email marketing software: Personalized variables 1

Lemlist cold email marketing software: Personalized variables 2

As for a successful case study: Lemlist helped us narrow down to a successful subject line that has increased our open rates significantly, hence, increasing exposure of Niceboard to those we contact via cold email. The corresponding screenshots of this result are lemlist-abtest-1 through lemlist-abtest-3; showcasing how our open rate rose from 16% to 25% to over 40% with the right subject line.»

Another experience of using one of the best cold emailing software Lemlist on the Capterra review site:

Instantly

Best for: email campaign automation, improving email sequences to increase deliverability and open rates, determining the ideal time to send campaigns and understanding how to avoid spam filters.

The best cold email outreach tools from Instantly:

• Launching cold email campaigns with follow-ups on a schedule that will be perfect for your prospects.
• Unlimited number of accounts to send from.
• AI assistant to create content for your emails.
• A large pool for warming up emails.
• More than 600 cold email templates.
• You can also enable the «warm up» tool here to protect your emails from spam and improve your sender reputation.

Additional tools:

• Find thousands of prospects with Instantly's B2B email database
• Use an automated email and domain verification tool to increase your open rate, inbox, and domain reputation.

Lemlist cold email services : free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.9.

Firstsales.io

Best for: running personalized cold email campaigns and lead prospecting in LinkedIn Sales Navigator.

Source: Firstsales

Firstsales cold email marketing software: major features

• Cold email campaigns with follow-ups.
• Launching A/B testing.
• AI assistant for creating perfect templates.
• Firstsales' Free Email Generator.
• Email list segmentation before sending cold emails.
• Email warm-up to increase the reputation of the sender every day automatically.
• Detailed analytics to analyze each campaign. 
• Global Block List & Bounce Detection.

Additional tools:

Firstsalrs prospector. Find leads in Sales Navigator in seconds.

Firstsales cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.7.

Capterra rating – 4.5

Mailrush

Best for: cold email automation for the B2B segment.

Mailrush cold email outreach software: major features

• Cold email automation tool + event-based follow-ups
• Ability to warm up new domains and mailboxes for increasing your deliverability.
• Advanced analytics on email campaign results (track delivery/open/click/response/bounce rates and identify invalid emails).

Additional tools:

Email verification to send emails only to valid email addresses

Firstsales cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 3.3.

Capterra rating – 4.2.

MailShake

Best for: creating cold emails, cold calls, and cold campaigns via social media. Solutions for lead generation and sales growth.

Mailshake cold email outreach software: major features

• Sending personalized cold email sequences
• Email Copy Analyzer
• Building the best emails with AI Email Writer
• Regular check of Email Deliverability to ensure your emails get into inboxes
• Email warm-up to improve your sender reputation and avoid blacklisting 
• Detailed analytics and reporting.

Additional tools:

• Search for prospects in Mailshake's database of 100+ million prospects and in Chrome Extension.
• LinkedIn Automation to connect with prospects on the most popular B2B social network.
• Email verifier for checking your email lists.

Mailshake cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.7.

Capterra rating – 4.7.

Smartlead

Best for: cold email sequences and improving sender reputation.

Source: G2

Smartlead cold email outreach software: major features

• Multi-stage cold email campaigns.
• Email Follow-Up Automation.
• AI WarmUps to improve your sender reputation and avoid Spam 
• Premium Deliverability At Scale
• Integrations with Hubspot, Zoho Mail, etc.

Additional tools:

Unified Master Inbox and Customised White Labelling.

Smartlead cold email services: free trial & paid subscriptions

Scores & Reviews from users:

G2 rating – 4.8.

Capterra rating – 5

Choosing the best cold emailing software: summary

• The best cold email platforms for sales should include such features: cold email campaign automation (+follow-ups), the ability to create, add & edit templates, personalization attributes, A/B testing, email verifier, etc. 
• Also, before paying for a subscription, make sure that cold email software considers integration with CRM systems, analytics and reporting to track campaign results and fit your company budget.
• Don't forget to check user reviews and the possibility of a test period to assess whether the program meets your requirements.
• The best cold emailing software in 2024 – GetProspect, Outplay, Hunter, YesWare, Reply, Gmass, Buzzstream, Woodpecker, Salesblink, Klenty, Overloop. Uptics, Super Send, Saleshandy, Lemlist, Instantly, Firstsales, Mailrush, MailShake, Smartlead.