34 sales email templates to turn leads into customers quickly

Tired of sitting long hours creating mailings for prospects and want templates to fall on your head? We heard you and created a rain of ideas for mailings. Here you'll find the best sales email templates  «For all occasions» – from starter emails to follow-ups.

Create sales emails that get responses with our useful info and samples!

What are the best sales email templates that never fail?

The best sales email templates are emails with the proper structure – Subject line, Opening line, Body, CTA, and Right signature. With its help, you can create and run a mailing for leads much faster.

It is good to have a few examples of sales emails for email campaigns and follow-ups with them to speed up the process many times over.

For example, you have a list of leads with one pain point that one of your products can solve - choose a template that fits it - fill in the missing data - start the mailing. Or, if you have a list of potential customers who have visited your webinar, choose an email sample with this theme, fill in the blank areas in the template, and send the mailing.

Also, you must ensure your templates are responsive if you want to create sales emails that get results.

How can a responsive email template attract more sales? 

Since the email will be responsive, you will see a higher opening, clickability, and subscription rates combined with a much lower unsubscribe rate.

Effective sales emails automatically adapt to any screen size, so whether the email is open on a smartphone, tablet, or computer, it will look great, function well, and be easy for the recipient to read.

If your emails are not adapted for mobile devices, they will not display well and cause rejection among recipients.

Ways to make your email templates responsive

  • Choose a mailing tool that adapts templates for both PCs and smartphones.
  • Send a test email to see how your templates will look on any device.

Just copy, and paste! Top sales email templates that really work

We will save your time and show many templates from which you can choose what you need and use for mailings for your target audience.

Examples of cold email templates for sales

Sales cold email template #1. Offer to help the target audience

Subject: Stop running into [Pain Point]. The perfect solution is already here

Hey [Prospect name],

I’m [Sender name] from [Company name]. 

My company helps [Company Type] deal with [Problem].

Please tell me how you and your team deal with [Pain Point]? I would like to know that and tell you how we help with such problems. Perhaps our solution will be useful to you. Why?

  • [Reason 1]
  • [Reason 2]
  • [Reason 3]

Is it possible to call you and discuss this in more detail? 

Book a call for a time that is convenient for you: 

[Call Reservation Link].

 

All best,

[Sender name and job position]

[Link to company and/or social media]

B2B sales email template#2. Ask for getting in touch with the decision maker

Subject: [Name], can you help? 

Hi [Prospect name],

My name is [Sender name]. I represent a company [Company name]. 

We recently launched a new platform that [What functions the platform has/what problems it solves].

Could you put me in touch with the person in your company responsible for making decisions about introducing new features/products into your company? 

I appreciate the help!


Best regards,

[Sender name and job position]

[Link to company and/or social media]

Sales prospect email template #3.Suggestion to expand the possibilities

Subject: Export leads from [social network name] to your CRM in one click

Hey [Lead name], 

We help other companies [Industry of companies] find leads and transfer them to CRM in just one click directly from social networks such as [social network/s name].

In addition to the list of potential customers you get:

  • [Benefit 1]
  • [Benefit 2]
  • [Benefit 3]

I would like to discuss your efforts to attract potential clients and tell you how we can be useful to your company.

Book a call for a time that is convenient for you: 

[Call Reservation Link].


All best,

[Sender name and job position]

[Link to company and/or social media]

Sales email example #4. How your product is better than the competitors'

Subject Line: Try the best mailing solution

Hey [Lead name],

I am [Sender name] from [Company name].

We are in the same community on LinkedIn [Company name], and I noticed your comment where you described what newsletter solution you use, and what the pros and cons are. 

You are using a good solution, but it is not perfect. Your results can increase several times if you try to use [Name of your product]. You can see that by looking at our customer cases.

[Recognizable competitor] who needed a way to [what you offer]. After using [Product Name], they got [Key Product Features]. As a result, their customers enjoyed the experience of [Results with stats - «doubled their deliverability»].

Other cases can be here [Link].

Book a call for a time that is convenient for you, and I will be able to give you a product demonstration and provide helpful tips on how to use the product:

[Link].


All best,

[Sender name and job position]

[Link to company and/or social media]

The best email template for sales #5. Personalization and a cool offer

Subject Line: Get the [What a lead will get by using your product] with [Tool Name] 

Hi [Lead name], 

I am [Sender name] with [Company name]. I came across your profile on [Social Network] and saw that you are [Company name].

Our platform recently released a tool [Tool Name] that might be useful to you: 

  • [Opportunity 1]
  • [Opportunity 2]
  • [Opportunity 3]

The most important advantage of our tool is that you can [For example, "increase customer acquisition in an automated way and through different channels, and save your time for other tasks.] 

Let's make an appointment, and I'll tell you more about how we can help you, help you improve your results in your work.


All best,

[Sender name and job position]

[Link to company and/or social media]

Sales proposal email template #6. Benefit offer/holiday mailing

Subject Line: [Lead name], enjoy [Number] discount on [Name company] plans!

Hey [Lead name],

This is [Sender name] from [Company name].

I was at the online broadcast where you were the speaker. Your presentation was very informative, and I learned a lot of useful information. You said that you were open to suggestions about products that can help increase [lead generation, sales].

I want to offer you to accelerate your business growth with the help of our product [Product name]. For the upcoming holiday season, we've opened up the opportunity for our users to get a discount on annual plans. 

Purchase a discounted subscription at [How much percent]. 

To buy a subscription, click here.

Keep in mind, a coupon is only available to the first few members and only until [Month/Date/Year]!

If you have any questions, let me know or book a call.

 

Best regards,

[Sender name and job position]

[Link to company and/or social media]

Email template for sales pitch #7. Proposal plus relevant cases

Subject Line: Increase [sales/lead generation] in just one month

Hey [Prospect name], 

Hope all is well with you, and you are in a great mood!

Given your position, I would think that growth [number of leads, number of email openings, number of sales] is an important topic for you. Is it? [The topic] is our expertise.

We've helped [Company name] develop their [number of leads, number of email openings, number of sales] in just one month in [how much]. You can read their feedback here [Link].

The rest of our B2B client cases [Link].

Would you like me to explain how we can help you increase your scale? Please reply to my email, and we can set up a call with you.

 

Have a good day,

[Sender name and job position]

[Link to company and/or social media]

Sales lead email template #8. Emails to the LinkedIn leads

Subject Line: Get more leads with [Tool Name]

Hi [Potential customer name], 

My name is [Sender Name], and I represent a B2B company called [Company Name], which is a market leader in [Industry].

Your LinkedIn profile came up in my recommendations, and I paid attention to it. It's immediately obvious that you understand step by step how a network profile should look like of a person who represents the company for which they work.

I saw that you are in charge of your company's business strategy, and I was wondering if you use LinkedIn as a channel to attract leads.

You might be interested in one of our products [Product Name]. In short, it will help you spend less time on routine things, and automate and personalize your actions in this social network. 

The mission of the company I am a part of is to save your precious time on marketing activities and help you achieve the highest results.

Here's a link to learn more about the product: [Link].


Have a good day,

[Sender name and job position]

[Link to company and/or social media]

Sales email sample #9. If you received contact from someone

Subject Line: This is the [Product Name] you've been looking for

Hello [Prospect Name], 

My name is [Sender's name]. I represent a company called [Company Name], which specializes in [Industry]. We provide this solution to [Product].

I received your contact through [Name of the person who gave the lead contact] and thought we could talk about your current issues.

[Name of the person] told me that you are looking for exactly what we can offer: [Product].

What's wrong with the solution you're using now and what do you want in the new one? 

I will see if my offer matches your request.


Have a good week,

[Sender name and job position]

[Link to company and/or social media]

Sales proposal email template #10. Suggest real results

Subject Line: Increase your [sales/other metrics] in [quarter/year] with [Your service/product]

Hi [Prospect name] 

Great idea to develop a team and increase [sales/other metrics] to [how much] in [quarter/year].

Are you, as [Customer position], interested in exploring growth enhancing [metric]?

[Your service/product] in [Department where the customer works] can help you with this.

Ready to discuss next week? Book an appointment on a day that's convenient for you.

[Link]


I hope to see you soon,

[Sender name and job position]

[Link to company and/or social media]

Sales pitch email template  #11. Email on the recommendation of a general contact

Subject Line: Writing from [Common Contact Name]

Hey, [Prospect name].

We have been working successfully with [Common acquaintance] in [Businesses area] for [Some time] and have achieved good results together. 

You can read more here [case study/feedback].

We'd love to have you join us as well. Let's do some research together on how we can help you with your challenges:

  • [Task 1]
  • [Task 2]
  • [Task 3]

 

Have a good day,

[Sender name and job position]

[Link to company and/or social media]

Sales prospect email template #12. You were at a potential client's event

Subject Line: Faster way to [Problem-solving]

Hi [Lead Name],

Saw your online presentation on [Title]. I really liked what you said about [Topic of presentation]. 

Thank you for sharing your experiences and problem areas of your business. 

Our company just has a few solutions that could improve [Name the problem you can solve/as much as you can raise your results in customer search/sales].

Here you can check them out [link/list of options/reference to the presentation about the company where it will indicate what you can offer to the lead].

Write down if you are interested in such an offer.


Hope to see you soon, 

[Sender name and job position]

[Link to company and/or social media]

Сold email template for sales #13. Beneficial offer with cases

Subject Line: [Company name of your most famous clients] already use our [Tools/services]

Hi [Lead Name],

I represent a company called [Company Name]. Which specializes in [Subject]. 

We help small and medium business owners in [Target Audience Industry] in [Target Audience Location] who want to [For example, get on the first pages of a Google search].

At [Target Audience Location], we've helped firms like [Name of companies your most famous clients] and dozens of other companies at [How helped/cases] in just [How long it took to get results] months.

I would like to contact you to see how our product/services can benefit your business. 

Could you tell me when and how to contact you? 


Many Thanks, 

[Sender name and job position]

[Link to company and/or social media]

B2B sales email template #14. Specify what the prospectus is missing

Subject Line: Some omissions can slow down business growth

Hi [Lead Name],

Hope you are doing well!

My name is [Sender's name]. I represent a company called [Company Name], which specializes in [Industry]. We provide this solution to [Product].

When I visited your website I noticed that you don't have:

[List what a potential customer lacks on their site. For example, if you can help improve the site or create a chatbot to better support customers].

This could slow down the growth of your business by [how many times]. [Add facts/statistics that back up what you say].

But don't worry, we can solve these omissions in the blink of an eye, and help you as we've already helped leaders in [Industry]. [Case Study Link].

Book our demo here [Link].

Book call with our manager [Link].


Many Thanks, 

[Sender name and job position]

[Link to company and/or social media]

Sales email example #15. Offer to use the product

Subject Line: Automate and optimize your work with [Name of product]

Hi [Lead Name],

Building customer support in [the prospect's business - product/service] is not easy. 

Not only do you have to keep track of how quickly your operators respond to customers, but you also have to remind your vendors. You have to constantly check the quality of answers and avoid spelling mistakes, and when a customer leaves a complaint, you must respond in time.

The solution can be a unified system that receives questions and complaints from all communication channels. It monitors response deadlines by itself, increasing the priority of overdue appeals. Without the help of operators, it would be possible to perform a lot of manual actions and solve template questions.

[Your company name] has already helped improve support for [Number of satisfied customers]. 

Let me tell you how we'll cut the average response time in half in 15-30 minutes. 

How about [time/day]?


Many Thanks, 

[Sender name and job position]

[Link to company and/or social media]

B2B sales email template #16. An important question

Subject Line: Do you spend a lot of time on [what exactly]?

Hello [Lead name]!

Would you like to spend less time on [specify what]?

[Company name] is [Industry/What it specializes in]. We help with [What is it?]

Use our product/services to [state the value to the customer].

[Product reference].

If you have any additional questions, feel free to message me.


Wish you luck, 

[Sender name and job position]

[Link to company and/or social media]

B2B sales email template #17. Individual solution for the prospects

Subject Line: A unique offer that will help you get there faster [Goal lead] 

Heу [Lead name]!

Just recently I came across your site and noticed that you have some important goals [Tell what you think the goal of the lead is?] 

I'm sure that we [Company Name] can help you achieve that goal with [Product].

We've helped many companies like yours in the past with similar goals and have been a key part of their success. 

We've prepared a customized solution for your business:

[Describe]. 

Let's discuss this in more detail this week, shall we? When do you have a spare 30 minutes?

If you have any additional questions, feel free to email me.


Wish you luck, 

[Sender name and job position]

[Link to company and/or social media]

Why do these sales email examples work?

First, because there is personalization. Woodpecker found that 17% of recipients respond to personalized emails.

Other criteria for good sales email: 
  • The subject line on the merits.
  • Pay special attention to the value the leads provide.
  • Have the right structure with CTA.
  • Ideal email size (to 200 words).

 

Take note! 

A cold email is sent to a potential customer with whom you have never spoken; it can be complicated for a sales manager to get a potential customer to respond to or at least open such an email. 

So first, make sure you are writing your great sales emails to people who might be interested in your proposal. How do you do this? Please get to know potential customers before you contact them: Check their social media profiles and the company information available.

Find more info about leads
Make it easy for yourself to find data about potential customers. In just a couple of minutes, by selecting the right filters (job title, industry, location, technologies, etc) you can get a number of qualified leads.

And don't forget to tell the CTA clearly about what you expect from the recipient: to take a demo, make an appointment, sign up for a webinar, or something else.

Make the best sales follow-up emails with these examples

Sales follow-up email template #1. After communicating with a potential client

Subject Line: Let's sum up the results of our meeting

Hello [Prospect name],
Thank you for taking the time to meet with me. During the conversation, we were able to understand which tools of our platform and which pricing plan in [Product] would be suitable for your business.

Now let's go over the next steps, which you need to take to work with the platform.

  • [Next step]
  • [Next step]
  • [Next step]

You asked me to prepare a special offer for your team. It's ready, you can read more here [Link].

Please review and then we can proceed with fulfilling the terms of our agreement.

 

Looking forward to hearing from you,

[Sender name and job position]

[Link to company and/or social media]

Follow-up email template for sales #2. Tips for using the product

Subject Line: N ideas for [Company name your lead] using [Product]

Hi [Name of Lead], 

I'd like to share some ideas on how [Leed Company] can use [your product]: 

  • [Option 1].
  • [Option 2].
  • [Option 3].

A few of the case studies of companies in your industry [Company Names], on the use of our product. From their experience, you can roughly understand what results you should expect. 

You will soon see that the possibilities with [Product Name] are truly limitless. 

Once again, if you have any questions, you can book a meeting with me. During the conversation, I can pick a plan of action for you and your team, tell you more about the product and select a unique pricing plan based on the specifics of your company.

[Book a call]


All best,

[Sender name and job position]

[Link to company and/or social media]

Follow-up email sales sample #3.  Email after demo call

Subject Line: [Company name] call summary

Hi [Username], 

Nice to see you again!

Glad we talked today and came to the conclusion that [Lead company name] plus [Your product name] are a great tandem.  

I'm glad we agree that our product would fit perfectly into your company and be useful to the team. Here are the main benefits we've looked at:

  • [List of benefits]

Resources for learning more about how to work with the product:

  • [Link to onboarding in your YouTube channel]
  • [Onboarding articles on your blog]

So, what to do next?

Choose the plan that's right for you, sign up for the team, and onward to new victories!

Button: Choose a tariff plan

 

Best of luck,

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #4. Offer help and more information

Subject Line: Perhaps you have questions about [Product]?

Hello again, [Lead name].

We recently had a conversation about how [Product Name] can help your business.

I hope you've had time to read the information I sent earlier. If so, then I suggest you schedule another call so I can answer any additional questions you may have.

What time would be convenient for you?


I look forward to hearing from you,

[Sender name and job position]

[Link to company and/or social media]

 

Sales follow-up email template #5. Without waiting for a response from the prospect

Subject Line: Don't miss the opportunity [to raise sales by 20% in a quarter, for example] with [Platform/Product Name]

Hi [Prospect name],

We realize you're busy enough, so we're sending you another email so you don't miss out on a cool offer.

What would be good for you in our product?

  • [Personalized recommendations, read all the information about the potential client before writing]

I suggest you start with a trial period to familiarize yourself partially with [Platform/Product Name]. 

Button: Start a trial period

Want to expand your options? Email me or schedule a call where I'll match you with a unique plan to your business needs!


Wish you luck!

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #6. Offer free samples

Subject: Offer free samples from [Company name]

Hi [Lead Name].

A few days ago I sent you information about [product name] and now I suggest you try it in action.

I have created/attached several guest logins/free samples that can be used to access/receive [product or service]. 

Share them with your colleagues. It would be interesting to hear their opinions.

I would be happy to discuss it in more detail. What do you think of our offer? 

Book a call with me [Link].

 

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #7.  If you promised to send more data

Subject Line: The information on your request

Hi [Lead Name].

First of all, I want to thank you for your meeting and your time. 

I promised to send you more information about [Question] - it's in the attached file.

I am ready to answer any questions. ☺️

 

Best Regards,

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #8. Lead arranged to call, but didn't answer

Subject Line: Couldn't get in touch with you 💔

Hello, [Prospect name].
I hope you are doing well!

We had agreed to call you on [Date and time] to discuss how you could benefit from our product/services. But unfortunately, you were unavailable at that time.

Please call me back at [number] or let me know when it's convenient for you to call me.

I hope we will connect soon!


Best Regards,

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #9. Remind yourself in an unobtrusive way

Subject Line: Useful information for your company

Hey [Lead name],

I'm back with some very useful information for you.

[Insert link to website or individual article, attach required documents or media files]

[Explain why this information is useful to the recipient].

I would also like to know what you think about my proposal I have sent earlier. We can discuss it here or I can call you.

What do you think about it?


Best Regards,

[Sender name and job position]

[Link to company and/or social media]

Follow-up email script for sales  #10. When to postpone a call

Subject Link: Making an online appointment with [Company name]

Hi again [Lead name],

Thank you for responding to me so quickly. I really appreciate it.

I would be happy to contact you again later from [date and time] to [date and time].

Would it make sense to schedule a call to reconnect now? That way we can save time in the future and adjust our calendars accordingly.

[Link to booking an appointment].

I look forward to the meeting.

 

All best,

[Sender name and job position]

[Link to company and/or social media]

Sales email template for new clients #11. If a lead became a customer after the first email

Subject Line: Welcome to [Product/Company name]! Let's get you set up

Hi [Customer name],

Welcome to [Company name]! I`m so glad you're here.

To get started, [What they need to do]:

  • [Step 1]
  • [Step 2]
  • [Step 3]

Explore these useful resources to help you get set up:

  • [Useful resource 1].
  • [Useful resource 2].
  • [Useful resource 3].

Button: Get started

If you have questions, please visit our Help Center or Support Forum.


[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #12. After the event

Subject Line: A short outline on [What was the name of your event]

Hi [Prospect name]!

I am glad that you joined [Event Name]. I am sharing with you the materials I talked about at the meeting:

  • [Article 1].
  • [Article 2].
  • [Article 3].

If you are ready to get started with [Product Name], then you need to:

  • [Step 1]
  • [Step 2]
  • [Step 3]

If you have questions, please visit our Help Center or Support Forum.


[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #13. Ask «What's next?»

Subject Line: What will be the next step in our communication?

Hey [Prospect name]!

So that I can offer you the next step in communication, please let me know in which direction we will move.

  • If you have additional questions, book a meeting [Link to booking].
  • Or write to me in response to this email.
  • You can find out about all tariff plans for the product/services here.
  • Demo version is available at this link [Link].

Thank you in advance for your response,

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #14.Confirmations of a call with lead

Subject Line: Confirmation of the call

Hi again, [Lead name]!

I'm writing to confirm our online call on [date and time], where I will share information about [Product] and conduct a product demo.

Let me remind you of the purpose of our meeting: to help you with your [Goals/pain points/needs], to understand how our product will help you with this, and book a product demo.

Button: Confirm the call

If you want to change the date of the meeting click here.

If you have questions, please visit our Help Center or Support Forum. Or answer my email, I'd be happy to help!


I'm looking forward to meeting you ☺️

[Sender name and job position]

[Link to company and/or social media]

Sales follow-up email template #15. Invitation to a webinar

Subject Line: [Lead name] invite you to [Meeting title]

Hi [Lead name], 

This Thursday I will be hosting a webinar on [Topic].

This is a Zoom webinar to be held on [Date/Time]. Registration link:

[Link].


Thank you and I hope to see you soon!

[Sender name and job position]

[Link to company and/or social media]

Follow-up email script for sales #16. Know if the person wants to continue communicating

Subject Line: Have an important question for you

Hi [Lead name], 

I have an important question for you. 

So I still haven't heard back from you, which means that

  • a) You have no interest in our communication;
  • b) You are very busy, and would like to choose a meeting later.

If your option is «A», do I have your permission to close your file?

If your option is «B», can you tell me which next step you would be interested in and when you can make time for an in-person online meeting? 


Thank you for your help.

[Sender name and job position]

[Link to company and/or social media]

Follow-up email sales sample  #17. Additional info for the potential customer

Subject Line: Here's everything you wanted to know about [Product/services]

Hi [Lead name], 

I hope you had a great week! I just wanted to respond to your request for more information about [Product/Services].

Here's how [Product/Services] solves the problem you asked about. 

  • [Solution 1]. 
  • [Solution 2]. 
  • [Solution 3]. 

Maybe you need help with something else? 

Answer this email and I'll help you.

Until then, here's a link where you can find answers to other questions [Link].



All best,

[Sender name and job position]

[Link to company and/or social media]

How can you make these examples of follow-up email writing for sales work?

  • Think of the follow-up email chain ahead of time, combining different types of templates, so it's not monotonous. There are plenty of examples of this above.
  • After the call, write down the lead pain point so you can use that information in your follow-ups and get more responses to your mailings.

Summary: How to write an effective sales email

  • Use the best email templates for sales with the right structure to create an effective mailing for leads.
  • Before you send an email campaign, make sure that your templates are responsive.
  • Additional criteria for prospect emails: you need to offer lead solutions that will have value for them, and stick to an ideal email size of up to 200 words.
  • To make your best follow-up email sales bring results, after the call, write down the pain points of the lead to use this info in further mailings; think about your follow-up email chain in advance.