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When the opportunity presented itself at the strategic transition point where analog switched to digital, HUMAX seized it and made the successful entry into the digital set-top box market in 1997. Now exporting first class set-top boxes to over 90 countries worldwide, HUMAX has grown into a full-fledged global brand. Digital technology is becoming standardized and continues to merge with IT-related technology such as networking and storage. With this converging of technologies, the current consumer electronics market is crossing over the threshold into the era of Convergence consumer electronics. This transition provides Humax with new challenges as well as fresh opportunities in the marketplace. For Humax, participation in the inevitable evolution towards Convergence consumer electronics means actively taking the initiative. Humax, in short, aims to become a "Digital Home Multimedia Product Provider of reliable electronic equipment that allow all consumers to enjoy a wealth of contents at home."β Our resolve to succeed is built on years of experience as a global company in the set-top box market. By upping this resolve and expanding on the skills amassed in digital broadcast technology, we will maintain our dominant position in the set-top box industry. And using this position as a springboard, Humax entered into the Convergence consumer electronics market with digital TV and home media server. Once successful entry into the digital TV and home media server sector takes place, Humax is confident it will stand as a competitive Global CE Brand. We know that feeding the growth engine requires bold investment. Humax is fully committed to leveraging all the investment and effort necessary to promote innovative technological breakthroughs and to blaze a new trail in the marketplace.
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Korea
