TBWA\Media Arts Lab

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TBWA\Media Arts Lab company description

In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born. Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company. Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. TBWA\Media Arts Lab is part of the TBWA Worldwide collective. TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group.

Key Employees

Senior Art Director
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Giulia Tassius
Executive Assistant to CCO
Michael Higgins
Creative & Design Recruiter
Jacky Salomé
Copywriter for Apple
Rebecca Haywood
Copy Editor
Jared Boodram
Production Coordinator
Kelvy Mansfield
HR Coordinator
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Recently updated team members of TBWA\Media Arts Lab

Graciela Carter
Assistant Producer
Ana Menchen
Creative Art Director
Cam Tribe
Jr. Art Director
Gabriela Laguna
Account Director
Rita Liu
Carissa Landis
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