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Bennettwcoleman company description

BCCL is India's most diversified media company with brands across publishing,television,internet,radio & outdoor domains. The story of BCCL goes back to Nov. 3,1838,when the flagship brand,The Times of India,was published as a bi-weekly,The Bombay Times and Journal of Commerce. Since then,it has consistently moved up the growth curve by entering new markets & launching new titles. A simple guiding thoughttreat newspaper not as a product but as a Brand,whose prime objective is to serve its readers & advertisers. Click here to watch how BCCL continues to rewrite the rules of the game https://www.youtube.com/watch?v=YP1RWXlipuA Powerhouse of successful Brands : We believe in shaping market trends & building a portfolio of innovative brands to be ahead of competition. Our flagship brand,The Times of India,is the worlds largest circulating English daily & The Economic Times is the worlds second largest circulating English Business daily. We are driven by the indomitable spirit to question the conventional wisdom. Learning & Innovative : We are regarded as one of the most innovative publishing companies. Our unique 'Brand Capital model' is considered amongst the most innovative ideas. Previous innovations include Invitation Pricing,Combos,Space Drawing Rights & Advertorial Supplements. We provide our employees opportunities,through world-class training programs with ISB,Wharton & other global institutions. If you are curious & look for avenues of continuous improvement,this is the place to be! Great People : Finest minds who inspire & drive innovative initiatives,build trust & encourage employees to achieve optimal performance is the Hallmark of our leadership team. We are one internally cohesive & disciplined team of people from diverse backgrounds. We invest in our people & our policies are designed for their long-term happiness. Our policies & benefits are one of the best in industry & this shows in our employee referral rate of more than 60%.

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