15 best Zoominfo alternatives

It's essential to have accurate and up-to-date info about the target audience because it helps you make better decisions, and close more deals. But finding the right data provider/assistant in lead gen & sales can be challenging because even industry giants like ZoomInfo may not be suitable on major points.

According to Zoominfo users’ reviews on G2, most of them are looking for competitors because the data isn't always accurate and the prices are super high. So, what companies similar to Zoominfo would be a great replacement or addition to the platform? First, let's look at the leading one and then at the rest suitable options.

Zoominfo VS the major alternative to ZoomInfo - GetProspect

GetProspect is a B2B lead generation platform that provides businesses with a complete set of tools to find contacts/companies on the GP web app, different websites and LinkedIn, and then establish communication with them.

Main features of the Zoominfo alternative GetProspect:

1) GP has a Chrome extension that allows users to work with basic Linkedin and Sales Navigator searches, profiles, and groups; automatic bulk saving of leads on multiple pages from Linkedin search is available; you can also use it to search for leads on any site.

2) B2B contact database of 200+ million business emails and 26 million enterprises, millions of prospects' mobile numbers, plus  the largest & most up-to-date database of business contacts on Linkedin – more than 900M members. On the platform itself, you can segment and filter leads using 17 advanced filters (+multiple sub-filters) and collect a relevant base as a result.

3) CRM - allows users to organize and manage leads through the ability to upload and download them in CSV and XLS formats. It also offers the option to synchronize lists and automate workflows using integrations. The platform allows for the organization of LinkedIn contacts within the system using dynamic lists and folders and also enables real-time collaboration with teams through different workspaces. 

4) With GetProspect Cold email software, users not only can find contacts and companies, their professional email addresses and all the detailed info about them but can create email campaigns and launch a sequence of follow-up emails right away to start conversations  with them, turning them faster from leads to sales. Users can also run A/B testing here to see which approach works best for the target audience.

And now let's test Zoominfo & GetProspect a little bit, to see if Zoominfo really has the disadvantages that are most often mentioned on G2.

Contact Database: web app & extensions

To test how correctly each database shows data, let's see what the search results will give us by the name of the company «GetProspect». Our search showed the actual main contacts + there is the most important contact of the decision-maker - the CEO.

GetProspect has such good results because, in addition to its own 200M contact database, which updates 200 new contacts and 20 new companies on average daily.

In the case of Zoominfo, unfortunately, the platform did not find a contact of the CEO and founder of the company and gave one contact that is no longer relevant to the company, and besides, as we can see, there are only two actual contacts. That is, the database may indeed be quite out of date.

Advanced search filters

Zoominfo has one less filter than GetProspect, and the difference seems insignificant. Still, some of them, quite essential, are not available to you in the testfree period.

At GetProspect, filters are also available in the free plan, so users can fully test each of them and understand how to build their work on increasing lead generation and sales further with the platform's tools.

Price for ZoomInfo and alternative to ZoomInfo – GetProspect

ZoomInfo has a trial period of 14 days, which you can get by sending a request. But alas, you can only try some of the basic features, and the important detailed data can only be obtained by paying a premium subscription.

In GetProspect, everything is available for free and you get 50 free valid email addresses and 100 verification credits per month to test the whole thing before you buy a subscription.

As for the paid plans, not for nothing many say that the ZoomInfo platform's price is very tangible for companies' budgets, as the average price per month per user is about $250. GetProspect, on the other hand, has paid plans starting at $49 for unlimited users.

List of ZoomInfo alternatives: Other top competitors

Alternative platforms to ZoomInfo (prices on request):

• Cience
• SalesIntel
• Leadfeeder (now Dealfront)

The most reliable Zoominfo competitors with free plans:

• Clearbit
• Lusha 
• Hunter 
• Apollo
• Seamless
• HubSpot

The best ZoomInfo alternatives only paid & with the free trial: 

• LeadFuze
• Lead411
• Mattermark
• UpLead
• LinkedIn Sales Navigator 

Now let's walk through each of these several ZoomInfo alternatives.

Part 1. Alternative platforms to ZoomInfo that provide high-quality data (prices on request)

Alternative to Zoominfo #1. CIENCE GO Platform

CIENCE GO Platform is a sales intelligence platform with over 200M validated leads from various industries. It helps marketing and sales specialists find business contacts that match their ideal customer profile.

This solution is specifically designed so that users can perform all aspects to search & attract prospects and build a more effective sales/marketing strategy that can be customized according to the needs of each specific business' audience.

Main features of this alternative to Zoominfo:

• Accurate & verified contact database. With GO Data, users get access to high-quality leads, daily verification of records, and regularly updated contacts with data about - accurate email addresses, phone numbers, company info, etc., for effective leads and conversions. 
• Advanced search filters. CIENCE help its subscribers find the prospects they want by using personalized searching criteria - Seniority Level, Title, State/Country, Industry, Company Keyword, etc.
• Intent signals.  GO Intent gives users a chic edge over the competition by analyzing billions of intent signals and helping them identify prospects who are actively interested in their products or services. 
• Seamlessly connect with the target audience. With GO Digital from CIENCE users get robust audience targeting capabilities, allowing you to tailor your advertising campaigns based on parameters such as company name, industry, size, and technologies used. 
• Anonymous visitors data. Thanks to GO Show, it is easy to identify key data about these site visitors, such as the company, industry, and nature of the interaction.

Scores & Reviews from users:

Alternative #2. Salesintel vs Zoominfo

SalesIntel is also one of the best ZoomInfo alternatives, as you can see by watching reviews on different sites where users can talk about their options.

So it is a business intelligence and sales and marketing automation platform that provides companies with data and insights into businesses and professionals, helping them easily identify prospects and find contact info about decision-makers.

Main features of this alternative to Zoominfo:

• Business intelligence. SalesIntel provides companies with detailed information about businesses using proprietary, patented technology.
• RevDriver. A Chrome extension that allows users to find human-verified contact info for prospects in real-time while they are browsing on LinkedIn or a target company's website.
• Data on buyer intentions. This feature helps users identify the right decision-makers at the ideal companies at the right time and provides accurate contact information to connect with buyers more efficiently.
• Mobile numbers &  Direct Dials. Allows users to easily connect with potential customers by providing access to the person-tested direct dial and mobile numbers.
• Email verification. Helps users to optimize their email deliverability and speed up the process of building their funnel with accurate information.

Scores & Reviews from users:

Alternative to ZoomInfo #3. Leadfeeder (now Dealfront)

Leadfeeder (Dealfront) is a B2B lead generation and website visitor tracking software that helps companies identify and engage targeted clients and leads. It offers features such as lead generation, website visitor tracking, and data management.

Some features of this alternative to ZoomInfo:

• Automatic email alerts. Leadfeeder sends automatic email alerts when important leads visit a user's website, allowing for timely follow-ups.
• CRM integration. Leadfeeder can integrate with various CRM systems, automatically updating lead records when existing leads revisit the site and adding new visitors to the sales pipeline.
• Browsing history. Users can search for companies in Leadfeeder to see their full browsing history, including which search terms brought them to the site and which pages they have visited.
• Email segmentation. Leads can be filtered and segmented into different feeds based on various criteria, such as form completions or browsing behavior.
• Lead scoring. Leadfeeder automatically scores leads, and the most promising leads are surfaced at the top of the lead list, helping to prioritize users' workloads.

Scores & Reviews from users:

Part 2. Paid & free alternatives to Zoom info

Now let's walk through each of these several ZoomInfo alternatives from the second list – that have a forever free plan.

Alternative to ZoomInfo #1. Clearbit

Clearbit is one of the popular ZoomInfo alternatives that provides businesses with detailed information on prospects and customers, including contact data and company details. This data can be used to create more targeted and personalized marketing & sales campaigns. 

Some features of this alternative to ZoomInfo: 

• Accurate data. Provides high-quality and accurate data, which is helpful for businesses targeting specific companies and individuals.
• Enrichment. Allows businesses to gain a deeper understanding of their prospects and clients by turning any email or domain into a complete profile. 
• Advertising. Allows businesses to use over 100 B2B targeting filters to drive high-quality traffic and increase conversions. This includes targeting options such as company name, industry, size, and technologies used. This can help businesses reach the most relevant prospects and improve the effectiveness of their advertising efforts.
• Analytics. The platform offers a wide range of analytics services that can help businesses to make data-driven decisions and improve their efforts to attract potential customers.
• Extension. Clearbit has a free Gmail extension, «Connect», that allows you to search for contacts based on domain or company name directly from your email.

Scores & Reviews from users:

Alternative to ZoomInfo #2. Lusha

Lusha is a B2B lead generation and contact data platform that helps enterprises find and verify contact info for their target clients and leads. 

Some features of this alternative to Zoominfo: 

• Lead search on the platform. With advanced filters, you can find leads and companies and gather a database of relevant contacts. 
• Email/phone search and check. With this filter, you can make sure that contact info in your personal contact database is still up to date and collect fresh data. 
• Data Enrich. The platform provides enterprises with high-quality and accurate contact info that will allow them to supplement the user's personal database with the right information to qualify the lead and move through the sales funnel.
• Extension. Lusha Extension in Chrome lets you instantly access your potential customers' contact info/B2B company data.

Scores & Reviews from users:

Alternative to ZoomInfo #3. Hunter.io

Hunter.io is a lead generation and email verification platform that helps companies find and verify the email addresses of their target customers and prospects. It offers features like email address search, verification, lead generation, email campaigns, etc.

Some features of this alternative to Zoominfo:

• Tools for generating leads. Helps companies find/identify new prospects and improve their sales and marketing efforts. 
• Verification emails. With this feature, users can ensure that their contact information is up-to-date and accurate.
• Email campaigns. Ability to create and run cold mailings for your target audience of 500 recipients per campaign.
• Extension. The Hunter Extension for Chrome allows users to find lead emails on the site's users browse.

Scores & Reviews from users:

Alternative to Zoominfo #4. Apollo.io

Apollo.io is a sales analytics and lead generation platform that helps companies find and interact with target customers and leads. It offers features such as lead generation, account-based marketing, data management, etc.

Some features of this alternative to Zoominfo:

• Contact Database. The ability to instantly access millions of contacts via Apollo’s database.
• Lead searching. Search and partially qualify leads and companies using the platform's advanced filters.
• Enrichment. The platform enriches your contact/company data, allowing you to understand more about your target audience when it's best to reach users, and how interested they are in your product/services. 
• Automate email campaigns. Ability to create and run cold mailings for your target audience of 250 recipients per day.
• Split testing and analytics. The software allows you to find out the number of clicks, the percentage rate, and more detailed analytics that you can use in the future to make decisions about finding new customers.
• Extension. Apollo’s Extension for Chrome allows users to find lead emails on the site's users browse.

Scores & Reviews from users:

Alternative to Zoominfo #5. Seamless.AI

Seamless.AI is a business intelligence and sales automation platform that is one of the popular ZoomInfo alternatives. It allows companies to find and connect with potential customers. It uses advanced search algorithms to give users detailed contact information about companies of interest, key decision-makers (phones, emails), and more.

Seamless.AI and ZoomInfo offer similar features and functionality, but they also have some differences. But in contrast, Seamless.AI has the advantage of email validation and integration with email marketing platforms.

Some features of this alternative to Zoominfo:

• Prospect Generation. This solution uses advanced algorithms and machine learning to search for leads based on specific criteria. The user just has to enter the desired criteria, and the AI takes care of the rest.
• Extended data about leads. The platform provides detailed information about every lead, including contact information, company size, location, and more.
• Email Checking. Seamless.AI checks email addresses to ensure that the leads provided are accurate and up-to-date.
• Integration with email marketing platforms. The platform can integrate with popular tools to help you reach your potential customers directly.
• Extension. The Seamless.AI extension for Chrome allows users to find phone numbers, emails, and direct dials.

Scores & Reviews from users:

Alternative to Zoominfo #6. Hubspot

Hubspot is an inbound marketing, sales, and service platform that helps companies engage customers sell, and increase revenues, and of course, is one of the most significant ZoomInfo alternatives. Why? Cause it's an all-in-one platform that includes features such as CRM, marketing automation, a free contact database, email marketing tools, etc.

Some features of this alternative to Zoominfo:

• Automation & optimization. Customizable marketing and sales workflows: Hubspot allows users to create and customize their own marketing and sales workflows, making it easy to automate repetitive tasks and scale activities.
• Lead Management. Hubspot provides a lead management system that allows users to track and develop leads throughout the sales funnel.
• Automatization email campaign. Here the user can create, set up, and run a mailing list for potential clients and consumers. Email templates are available.
• Email tracking. Track deliveries and reactions to emails. Results can be viewed in analytics, and you can receive real-time notifications when emails are opened or clicked by the recipient.
• Analytics and Reporting. A wide range of analytics and reporting tools that help users track and measure the effectiveness of their marketing and sales efforts.

Scores & Reviews from users:

Part 3. Free & paid ZoomInfo alternatives that help businesses 

There you will find the best ZoomInfo alternatives, which unfortunately are as good as the ones described above but don't have a free plan, so do not feel discouraged as some of them have a short trial period.

Alternative to Zoominfo #1. LeadFuze

LeadFuze is a software platform for faster generation of quality leads and data management in B2B. It helps users find and connect with potential targeted customers much faster, with those who would really enjoy communicating with them. It provides many features, such as lead generation, account-based marketing, and email verification.

Some of the features of this alternative to Zoominfo are:

• Lead searching. Search for new potential customers and specific accounts by domain/company name.
• Segmentation. LeadFuze allows companies to segment, and filter leads based on certain criteria, which can help them find the most relevant leads.
• Automatization. In addition to automatically creating artificial intelligence software platform lists for you, you can send leads to third-party tools. For example, to a CRM to trigger a workflow.

Scores & Reviews from users:

Alternative #2. Lead411 vs Zoominfo

Lead411 is one of the popular ZoomInfo alternatives for lead generation and B2B analysis that provides companies with data and information on businesses and professionals, highly accurate and verified emails (as the company itself claims with 96%* accuracy in answering incoming messages), phone numbers, backed by data on company events - recent funding, IPOs, hiring trends, etc. 

The features of this alternative to Zoominfo:

• Advanced Insights. In-depth customer data that enhances future interactions and increases sales potential. It provides expanded lead data that provides more value in future communications with prospects.
• Targeted Leads. Advanced lead filtering using Bombora's intent data to identify the best leads for your company/product. Automatically filter out targeted leads, and find the best ones with pain points/needs that your company/product can meet.
• Multi-channel Outreach. Built-in sales engagement tool that allows for multi-channel outreach campaigns with custom messaging and timing. Reach prospects at the right time with the right message through email/phone/SMS communication with customization options.
• Verified Data. Triple-verified data for improved deliverability. Data of Lead411 is researched, formatted, and verified by their proprietary algorithm, AI technology, and human data verification team to provide the only triple-verified data platform in the industry.
• Contact Finder. A browser extension to easily find phone numbers and emails. Helps find phone numbers and emails in a fast and easy way.

Scores & Reviews from users:

Alternative to Zoominfo #3. Mattermark

Mattermark is software with which users can get the right data about leads, increase lead generation, and, subsequently, sales and revenue accordingly.  It offers a wide range of data and analytical services.

Platform clients can create actionable lead lists based on different characteristics - location, industry, company size, etc. 

The features of this alternative to Zoominfo:

• Lead Discovery. Discovering, finding, and tracking the world's fastest-growing companies and investors.
• Lead Enrichment. Automatically enhance lead info and notify new companies and key decision-makers. Mattermark automatically enriches lead information, alerts customers to new companies, and points them to the subsequent decision-maker.
• Data Access. In-depth data on millions of companies and thousands of investors via APIs for integration with internal processes and public products. Mattermark API provides in-depth data on millions of companies and tens of thousands of investors. Integrate Mattermark data with your internal processes and public products using our REST APIs or GraphQL.

Scores & Reviews from users:

Alternative to Zoominfo #4. UpLead

UpLead is a B2B lead generation and data management platform that helps companies find and connect with target customers and leads. It provides a range of features such as access to millions of verified contacts worldwide, lead generation, access to emails and phone numbers, email verification, data management, and sales analysis.

The features of this alternative to Zoominfo:

• Data Enrichment. This feature allows users to supplement their contact, company, and email lists with over 50 pieces of information to help turn them into sales opportunities. 
• Search contacts. Search contacts with coverage in 200+ countries that help users get into the flow with less bounce and a higher discovery rate.
• Verification. This feature allows users to verify the email address in real time, ensuring the accuracy and validity of data.
• Generate lists. With this feature, users can focus their lead generation on companies that buy what the person who runs the search sells. The prospect generation is based on data about what web and mobile technologies the ideal buyers are or are not yet using. 

Scores & Reviews from users:

Alternative to Zoominfo #5. LinkedIn Sales Navigator  

LinkedIn Sales Navigator is one of the popular ZoomInfo alternatives too. Why? This tool can be rightly called a sales assistant. It allows companies to find and contact potential customers directly on this social network. You can also use it to find detailed data about your prospects, resulting in an advanced search and filtering of relevant leads.

However, it's worth noting that Sales Nav is focused on providing access to leads on LinkedIn. It may not have the same level of business intelligence and insights as other  websites like Zoominfo, which provides a wider range of data sources.

Main features of this alternative to Zoominfo:

• Access the LinkedIn Professional Network.  Sales Navigator provides access to the LinkedIn professional network of more than 875 million users, which can be a valuable resource for finding and connecting with potential clients.
• Advanced search and filtering. Provides advanced search and filtering capabilities to help users find the most relevant offers based on factors such as industry, location, etc.
• Lead recommendations. Sales Nav provides users with lead recommendations based on their search history and other factors.
• InMail. Allows users to send direct messages to other Li members, even if they are not connected. 
• Integration with CRM. It can integrate with popular CRM such as Salesforce and Microsoft Dynamics, allowing users to access and manage leads from a single interface.

Scores & Reviews from users:

Short comparison table of the ZoomInfo competitors list

Summary: The best ZoomInfo alternatives  

• Reasons why users may be looking for a Zoominfo alternative – solution cost, not accurate data.
• Understanding your business requirements is essential before selecting any of ZoomInfo alternatives. It's important to compare each tool based on the features, ratings, and pricing plans that best fit your needs.
• Most accessible Zoominfo alternatives are GetProspect, CIENCE GO Platform, Clearbit, Leadfeeder (Dealfront), Lusha, Hunter, Apollo, Seamless, HubSpot, LeadFuze, Lead411, Mattermark, UpLead, LinkedIn Sales Nav, and SalesIntel.